It is urgent for Synology to always keep their consumers update about their new products and features. However, it is sometimes difficult to fully reach their target consumers via other channels. Therefore, a Media Event is required to deliver their new update and reach to their consumers.
By hosting a media event with the participation of more than 10 journalists from among top technology online newspaper, they could directly reach their consumers at the potential touchpoint right after the event.
Date: Dec, 2018
Category: Media Event / Press Conference